NFL Experience Description

The National Football League will showcase NFL Experience Driven by Genesis at the George R. Brown Convention Center from Saturday, January 28 – Sunday, January 29 and Wednesday, February 1 – Super Bowl Sunday, February 5, 2017. NFL Experience is the most exciting continuous event surrounding Super Bowl LI – pro football’s interactive theme park offering participatory games, youth football clinics, merchandise from NFL Shop presented by Visa and autograph sessions from NFL players and Legends. NFL Experience will also feature personalized digital photos, 40-yard dash and vertical jump against NFL players on LED screens, a virtual reality experience, an enhanced Super Bowl rings display and a new NFL Draft set! Share your experiences using #SB51.

For exclusive access to NFL Experience, download the Super Bowl LI Houston – Fan Mobile Pass app. Visit or the app store to download.


Tickets are available for purchase on, by calling 866.TIX.4NFL (849.4635) or at the box office two hours prior to doors opening from January 28 – February 5, 2017. To avoid lengthy lines at the box office, the pre-purchase of tickets online or over the phone is recommended. Ticket prices include all games and attractions.

  • Adults – $35
  • Children 12 and under – $25
  • NFLXtra (Fast Pass) – $55 for children and adults

Hours of Operation

  • Saturday, January 28: 10AM – 10PM
  • Sunday, January 29: 10AM – 8PM
  • Wednesday, February 1: 3PM – 10PM
  • Thursday, February 2: 3PM – 10PM
  • Friday, February 3: 10AM – 10PM
  • Saturday, February 4: 10AM – 10PM
  • Super Bowl Sunday, February 5: 10AM – 3PM